Copywriter | Creative Strategist
Holly Watkin
Holly Watkin
The Brief
which created a campaign that blends the game’s playful world with Liquid Death’s bold personality to deliver a surprising, culturally relevant concept.
Objective
To create a bold, culturally relevant campaign that merges the playful world of Animal Crossing: New Horizons with Liquid Death’s rebellious personality, engaging alternative Gen Z women by delivering creative, immersive storytelling that speaks to their goth and alternative identity.
We explored a collaboration between Animal Crossing: New Horizons and Liquid Death
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Escape Your Thirst
Team
Holly Watkin | Adriana Colón Negrón
Project Type
Brand Collaboration
Role
Copywriter | Creative Strategist | Art Director
A playful concept project imagining a collaboration between Animal Crossing:New Horizons and Liquid Death. The brief explored how two seemingly opposite worlds calm escapism and chaotic brand rebellion could come together to create a culturally relevant, unexpected campaign.
