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Copywriter | Creative Strategist
Holly Watkin
Holly Watkin
The Brief
Turn data into creative fuel informing strategy, shaping the concept, and delivering work that’s insightful, witty, and human.
Objective
To highlight the longevity and sustainability of secondhand furniture, showing how each piece can live many lives while reducing waste. The campaign celebrates conscious consumption and positions the brand as a stylish, sustainable choice for modern living.
Develop a data-led campaign for a brand that aligns organically with insight-powered storytelling.
Built For Many Lives
Team
Holly Watkin | Mari Olan
Project Type
Data Driven Campaign
Role
Built for Many Lives targets Gen Z and Millennials who value style, affordability, and sustainability but hesitate with secondhand quality. We reframed resale as continuity, not compromise, making circular living feel mainstream and desirable.
Copywriter | Creative Strategist
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