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Copywriter | Creative Strategist

Holly Watkin

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Holly Watkin

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Holly Watkin | Shahnawaz Shaikh

Fly As You Are

Team

Project Type

Audience Growth Campaign

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Role

This campaign positions the brand as a champion of inclusivity, turning the boarding pass into a symbol of identity and belonging. Through emotional storytelling and inclusive design, it redefines flying as an experience rooted in feeling seen, accepted, and welcome.

Copywriter | Creative Strategist

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The Brief

Create a campaign that visibly proves Virgin Atlantic’s commitment 

Objective

To position Virgin Atlantic as the most inclusive and human-first airline brand by celebrating every traveler’s unique identity and journey.

to inclusivity, turning everyday flight touchpoints into symbols of belonging.

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